Three Types of Internet Marketing And Its Pros And Cons

Marketing is not just about going house to house promoting your products and services or paying thousands of dollars just to have a TV or radio commercial aired to let people know you are launching a product. With the help of the Internet, business owners, manufacturers and home-based job seekers will find that marketing can be done without spending too much money and at the same time being able to earn extra money.

The Three Common Types of Internet Marketing

There are actually three types of Internet marketing and I will address each one in detail. Then you’ll have enough information to help you decide whether this business is for you and if you will benefit more from one, two or maybe all three types.

1. Video Marketing

This advertising strategy is similar to how television ads work to promote a specific type of product or service. The only difference is that video marketing is now making its way to the digital world. It is viewed as a means of reinforcing an existing marketing campaign to help remind Internet surfers of products that are available. You can also earn more money by accepting advertisements which you can include in your video postings.

Advantages of Video Marketing

Social Media Friendly

It doesn’t take a genius to know that videos about product promotions and endorsements can be spread through social media. As a matter of fact, people can even hire social networking fanatics to spread videos by posting them on their walls and tagging their friends as well. Imagine a Facebook wall without tagged posts in forms of movie trailers, music videos, slide shows and product endorsements. It would be super boring and utterly plain.

Budget Friendly

This is considered to be one of the friendliest marketing strategies in terms of working within your budget. So if you are looking for a cheaper way to further promote and support your existing advertising campaigns, these videos can help you in a really big way. Posting on social networking sites such as Twitter, Facebook, MySpace or Orkut is completely free. Merchants can work with you by paying you a commission just to have their products advertised through your videos on YouTube.

Style Friendly

Forget about using old school flyers and sticky posters to market your business, services or creations. You now have an option to advertise in style through Internet marketing. People who are into staying connected and finding everything they want in a snap would find video marketing a really effective and helpful way to shop and look for services without much effort.

Location and Target Friendly

You can specify your target audience as well as the locations where you would like your videos to be shown. This works regardless of whether you have a local business that you would like to promote or if you’re hired to make videos for nationwide businesses.

Disadvantages of Video Marketing

There are several things that you might call limitations in terms of using video marketing as an Internet business model. Consumers will not be able to physically take a sample of the products that you are promoting. If you are the one in charge of coming up with the video, you need to have the required skills to make the video ad so the final product is flawless. Another fact to consider is that some videos are believed to be scams, so be careful with regard to the ads that you respond to.

How to Start Video Marketing

Make a profitable business venture through video marketing and here’s how you can be the king of Internet businesses:

I) Be a video editing master. If you are into video making and you have the skills to turn simple storylines or concepts into amazing videos, this is the perfect business for you. Be creative and you can become successful.

II) Invest in video editing programs and software which can be pretty easy to find. There are some that are highly sophisticated and expensive but you can also purchase software that’s very affordable, user friendly and is still able to create fantastic video effects as well.

III) Find your target market. Remember that you can choose which kinds of videos you want to make so think about your concepts, ideas and the types of products that you want to work on.

2. Email Marketing

Making extra money can be done through email marketing. If you are constantly online checking your emails or chatting with your friends, email marketing can be your way to earning enough to start a permanent Internet business. You can send emails to promote products, services and events. Email marketing can help retain loyal clients so you need to appreciate the value of the business they bring in.

How will You Earn Money through Emails?

Email marketing requires you to have a target list of recipients – a list of people who are scheduled to receive your email advertisements. If you’re working for an online company that usually sends out newsletters and virtual coupons to their customers, you can get your updated list from them. To get your lists of recipients organized, an autoresponder can be of great help.

You also have to collect new email addresses by getting people to subscribe to your emails. So how can you convince guests to subscribe? You can send free gift cards, coupons, newsletters, articles, eBooks and other useful products that will be of some benefit to them.

Once you have a regular email following, you can earn money from selling good quality products or services to your list of subscribers. Be careful that you don’t overdo the sales-type emails or people will unsubscribe very quickly.

Choose from three types of email marketing: Direct email, retention and advertising for other people.

Advantages and Disadvantages of Email Marketing

This is a business that you can run without spending too much money. This low-cost business can help you earn money faster than you can take a dollar out of your wallet. You can also reach your target client instantly. Another good thing about email marketing is that you can add a touch of creativity through personalized emails.

Businesses also go for this type of Internet marketing to reach out to a lot of people without spending too much on snail mail or hiring people to distribute flyers or put up posters. At the same time, including complementary gift coupons in your emails is a great way to keep your loyal customers happy.

On the other hand, there are several downsides to email marketing. Sometimes Internet connection glitches can cause email delivery failures so members of your list don’t receive whatever you’re sending them. It can be dangerous to send the same email more than once in case it’s viewed as spam and you get marked as a spammer. If this happens, you will be completely blocked from their virtual mail boxes.

Spamming also started the feud between email marketers and the law. Due to the increase in the number of hackers and spammers in the virtual world, laws have been passed to punish those who are found guilty of spamming.

3. Article Marketing

Write your way to a successful Internet business through article marketing. This viral marketing tactic is all about writing and hiring freelance writers to compose ads and feature articles to promote their businesses, products and services. These articles are usually keyword-centric, which means that when you write for a client, you will be asked to compose your articles around specific keywords or phrases. These words are then linked to the client’s actual website.

Tips to Start Earning Money through Article Marketing

Remember that if you want to earn money through this Internet business model, you have to be specific about what you write because article sites such as About.com, and eHow.com are very particular about the content of each article they receive. If your posts have passed their quality checks, you can be sure that you’ll get paid for your work. All important information should be included in your articles and a resource box needs to be added if you’re quoting lines or phrases from existing posts on the Internet.

You also need to find clients that will pay on a regular basis and agree on what that basis will be. If you are wondering how you are going to get paid, there are several ways to receive money from clients. They include: direct deposits, credit cards, moneygrams and online payment transaction sites such as PayPal.

Advantages and Disadvantages of Article Marketing

If you are seriously thinking about taking on article writing, you need to understand the benefits you can get out of this business. One positive thing about article marketing is the fact that finding clients is not that difficult, although it will depend on how much you’re willing to accept to do the work.

There are tons of legit online job postings for content writing so there would be potential jobs available a lot of the time. Another great thing about this is that payment can be received instantly. Depending on your agreement with your clients, you can get paid straightaway, weekly, fortnightly or monthly. Experienced writers should be able to write about a wide range of topics. The more flexibility you have in this area, the more work you will be able to do. Work can include: articles, blog posts, product reviews, news items, product intros, eBooks, reports, resumes and much more. Your working week will be filled with variety and new things to write about.

When it comes to the “cons” of article marketing, there are several points that you also need to consider. Since there are thousands of article writers that are competing for jobs, there will be times when you will be offered low rates. This means there is no guarantee that you will be earning thousands of dollars at a time. The chances of having duplicates or articles having similar content is very high. You may end up revising your material just to meet client requirements.

Internet Marketing: Selecting the Right Revenue Model For You Business

The reason why the internet can be ideal from some is it’s relatively low start-up costs and ease of entry.

Traditional business ventures are usually designated to a certain area, but the with internet you can be accessible to customers all over the world if you set your business up correctly.

Internet marketing is extremely flexible and allows you to work from anywhere at anytime with a laptop and internet connection.

The opportunities are vast online, but before diving in to just anything you must decide which path you want to follow.

If you’ve made it this far I think it’s safe to assume that you’re interested in starting your own online business.

Today I wanted to discuss some revenue models for you to choose from to get your business going in the right direction as soon as possible.

5 Revenue Models to Consider For Your Online Business

1. Blogging

Blogging is one revenue model you can follow.

It’s fairly simple to set-up a blog with WordPress.

You don’t have to know much about HTML and you can get a blog started in a few hours.

You’re objective here is to create valuable content that people enjoy reading and can learn from.

If it solves a problem it’s probably good to right about it.

The options are limitless on the content you can post on your blog to gain readership.

Blogging is a low risk venture that over time can provide you with multiple streams of income through affiliate programs, advertising revenue, AdSense, and promoting your own products to name some things.

Blogging is a good way to build a brand for yourself and positing you as an expert in a given niche.

2. Affiliate Marketing

Affiliate marketing is one of the most profitable revenue models and the quickest to make a profit.

With affiliate marketing you have the opportunity of promoting other people’s products or services and making a commission based on purchases from customers you send their way.

My first bit of income online was made using this model and I still use it today.

You don’t have to deal with having a blog and posting content regularly.

You can set up a simple squeeze page and send traffic there to build your list and promote products.

This increases your chance of being able to make a sale over and over again.

There is no scarcity of opportunities in affiliate marketing because there are always new products to promote and sell.

However, you have to gain an edge over other affiliate marketers.

Competition is really tough so you should take advantage of every skill you have and learn to create raving fans by showing them who you are through providing good content and building relationships.

3. Niche Marketing

Niche marketing deals with you focusing your marketing on a specific target market.

This requires research, but is very specific and allows you the ability to pinpoint your marketing campaigns.

Most newbies start off finding products to promote to a market.

Experience marketers find a market and provide the market with products that are beneficial.

This is where the revenue comes in.

The difference between a product and a niche is that a product can be on an upwards trend now, but it can become obsolete tomorrow.

Competition isn’t always bad when it comes to niche marketing.

This means that people are spending money and people are making money.

Your objective should be to figure out a way to carve out your own little space in the market by filling a void.

4. Freelancing

This revenue model is a fast way to earn money online.

Are you good at writing, web design, SEO, etc?

Figuring out something you excel in and marketing your services online is a great way to generate quick revenue.

If you learn how to market your skills effectively you can make money in your first day.

The advantage of marketing your core skills as opposed to using them to develop another platform such as a blog is that you earn money immediately rather than having to wait.

Once you build up a strong list of clients you can decide to do it full-time or a way to supplement your current income.

5. Internet Marketing

Internet marketing as a whole is the most competitive revenue models on the net.

It deals with a variety of marketing efforts across the board.

You can work your way to becoming a full-time internet marketer by mastering different revenue generating techniques one-by-one.

It is a collaboration of all the different kinds of online marketing strategies and also involves creative and technical aspects of
the web as well.

If your goal is to make a living online you should strive towards becoming an internet marketer.

The more techniques you master the better your overall business will be.

Start of small and don’t get discouraged.

Get through the humps and move one to the next venture.

If you want to learn more about internet marketing join my newsletter for updates and tips.

Best Wishes!

Is Permission Based Email Marketing Ethically

As the internet is flooded with aspiring online home-based entrepreneurs and marketers, web consumers are constantly receiving their emails promoting their brands and wares. Today, a lot of ‘junk’ email is received in the email in-box just like yesteryears’ when post boxes outside the homes were filled with junk mail.

If marketers want better results from their marketing efforts, they must adopt the better marketing approaches, although their marketing strategies may be versatile and powerful. It is possible to enjoy higher Return On Investment (ROIs) using the best of email marketing strategies, but without the proper marketing ethics, even the best marketing strategies and campaigns could fall flat.

Effective Email Marketing

Email marketing has been proven as a very effective online marketing strategy for online business ventures. This is due to the fact that many consumers have emails and advanced technological devices such as smartphones and mobile devices with Wi-Fi facilities. These components are sufficient to send and receive emails at any time from anyone to anywhere.

Modern consumers with emails tend to check on their emails a couple of times a day. This consumer habit benefits businesses that manipulate emails to reach their targeted niche markets or secure a wider audience in promoting their business. Effective emails would draw consumers to be potential leads to the business where a building of strong relations could convert potential leads to customers.

Email marketing is also cheap and fast. The advanced technologies of today lower the cost of sending an email compared to slow mail and other traditional marketing strategies. This is an excellent marketing tool for new businesses that are low in budget. Organic and free web traffic could be harnessed through a proper implementation, although paid traffic could also be procured quickly for the desired business marketing activities.

However, the wrong way of manipulating email marketing could backfire on the marketer where web consumers become annoyed and against the brand or business. This could happen with spam emails which take up busy consumers’ time and inbox space. A bad impression could be impinged on the brand and business which does not augur well with the marketer in the marketplace. Hence, it is crucial for the marketer or entrepreneur to adopt good marketing ethics in engaging email marketing to win over customers.

Permission Based Email Marketing

Marketers thinking of engaging in email marketing to promote their brand and business wares today should consider implementing permission based email marketing. This is an ethical approach towards email marketing where marketers request the permission of targeted potential leads to be opted into their customer database or email listing.

This form of email marketing approach is also known as opt-in marketing whereby email recipients are given an opportunity to say ‘yes’ to receiving business news via emails. The securing of consumers’ permission makes it easier for the marketer to send relevant emails of marketing information without worrying about annoying the recipient.

Once permission is secured from identified business prospects, better marketing campaigns could be designed to increase the chances of compelling potential leads to make purchases and be converted as business customers. When the business lead opts into the business emailing list, the marketer requires less effort and time in developing the best of promo materials to benefit the consumer.

This form of marketing helps to boost the bottom line of the business as more quality time could be identified in establishing strong customer relations to generate trust, respect and confidence between the two parties. It would be easier for the marketer to secure more accurate information from the potential leads through online surveys in various emails sent to understand the needs of the consumers better.

The proper approach of permission based email marketing which the marketer is to adopt is by providing an online opt-in form via emails or at the web business site where the potential leads indicate their consent in receiving further updates or news regarding the brand or business from this particular marketer.

This approach confirms the potential lead’s interest and inclination towards the brand and company to empower the marketer in sending relevant emails to the potential leads. When an appropriate business email is sent to these potential leads, it is possible for these potential leads to find favorable and value added products or services which they could order or purchase via the marketer. The marketer would enjoy better bottom lines from the highest number of sales triggered from these potential leads who are now inclined towards the brand or business.

Ethical Marketing

Ethical marketing via emails is a strong testimony of the marketer’s character which calls for mutual respect and integrity. Marketers who exercise ethical marketing are highly respected in the market with a strong show of upright character which augurs well with all consumers. This is unlike interruption marketing which is spamming consumers’ email in-boxes regardless of consumers’ feelings and feedback.

Spamming is very much frowned upon by marketers pushing loads of promo emails to their list of potential leads in the market. Marketers could be desperate to such unethical marketing approaches when their business fluctuates with the market. Modern consumers do not like marketers to coerce them into accepting the brand or business offerings through numerous emails which could clutter up their in-box, especially when marketers spam their in-boxes with multiple copies of the same message.

Ethical marketing is powerful in this era as mutual respect is exercised and business opportunities come at the right time for the marketers to present their brand or business benefits. Politeness in marketing campaigns wins more customers than forceful approaches. Opted in customers remain loyal and positive towards the brand and business when they are able to exercise their free will in choosing their brand and company for products and services.

Loyal customers through permission based email marketing make purchases on the brand which keep the business afloat in all seasons. They could also help to spread the word about the brand and business if they are truly satisfied with the product or service rendered.